With the explosive growth of smartphones, tablets, game consoles and smart TV’s, consumers spend on average 4.4 hours of their leisure time each day interacting with digital content on multiple screens, at multiple locations, and in different usage modes. With 90% of media interactions taking place on screen-based devices, companies are continuously challenged to provide consistent content and user experiences across PCs, tablets and smartphones. Design and technology decisions to support these initiatives have become more complex and content owners are looking for ways to holistically manage their multi-device web experiences. This document outlines the merits and drawbacks of building dedicated sites for smartphones and tablets, and examines approaches that successful implementation of One Web.
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