The SmartPath™ Solution is comprised of the following components:

• SmartApp™
  A mobile application that is comprised of:
  
• • SmartUI™
    The user interface that the mobile end-user downloads onto a handset device
  • 
    
  • SmartEngine™
    Backend technology that powers the mobile application
    
    
• SmartBuilder™
  Desktop software used to create, deploy and manage your mobile applications.
  
  
• SmartManager™
  Report module that provides activity, usage and billing information
  
  
• SmartSeller™
  Billing engine that integrates with carrier and third party billing systems to automatically bill mobile end-users for products and services.

Simplifies Creation, Testing and Deployment of Your Mobile Application

• Provides a non-technical, intuitive Windows-based "drag and drop" user interface that is similar to common Microsoft™ applications such as Visio™ and Powerpoint™.
• Requires no knowledge of programming languages or platforms.
• Offers a step-by-step SmartPath™ Wizard and Tutorial to walk you through the process of designing, creating deploying and managing your mobile applications.
• Requires no special training or workshops to get you from zero to a robust, fully functional, and truly customized mobile application.

Gets Your Mobile Application to Market Faster

• Accelerates your mobile revenue by enabling you to create, test and go live with a mobile application that is integrated with your website database in as little as 3 weeks. Or, create, test and go live with a standalone mobile application in just a few hours.
• Deploys your mobile application with a click of the mouse.

Automatic Compatibility with Most Mobile Platforms and Handsets

• Runs on more than 100 unique handset models including mobile phones, PDAs, and smart phones.
• Runs on all mobile carrier networks.
• Runs on most mobile platforms; BREW, J2ME, WAP (Windows Mobile coming 2H'07)
• Automatically compatible so there is no need to develop multiple mobile applications for different platforms and devices.
• Enables you to easily add images and features for handsets with larger screen size or advanced capabilities such as location-based services.

Gives You Complete Control and Flexibility

• Enables you to add new features, make changes and update content on your mobile application easily, on-the-fly, and in real-time with no need to do any programming. See the changes appear on your phone as you work. You don't need a design specification when you can continually optimize your application until you get it just right.
• Deploys updates and edits immediately. No need to port your application to other platforms, carrier networks and devices.
• Supports the design and deployment of mobile applications tailored to each carrier's unique requirements, while letting you maintain ultimate version control.
• Saves previous versions so you can easily revert back to a prior version which means you can easily adapt your mobile application to different seasonal events.

Enables Rich Content and Mobile Device Capabilities

• Enables you go far beyond plain text to deliver visually compelling rich content such as logos, photos, illustrations, color palettes, etc.
• Enables visual consistency between your mobile application and your online content and image.
• Supports features of mobile devices such as:
• • Sound
  • Video
  • GPS
  • Wallpapers
  • Autofire Buttons
  • SMS Initiation

Saves Your Customers Time and Money

• Minimizes customer data entry with intelligent session and permanent caching.
• Reduces server hits which minimizes your customers' waiting time.
• Utilizes smart compression methodologies to save your customers' data usage - and money.

Enables Full Customization of Your Mobile Application

• Enables you to design and create a unique screen and user interface for each mobile application you develop.
• Eliminates the limitations of other template-based products that allow for only a limited choice of layouts and "cookie-cutter" looks.
• Gives you full control over the screen and user interface layout and appearance including:
• • Rich Graphics
  • Customizable Buttons and Button Groups
  • Customizable Labels
  • Lists
  • Colors
  • Choice Groups
  • Drop Downs
  • Fonts
  • Scrolling Text

Provides Fully Hosted System

• Includes all future connections to new handset models, platforms, and carriers.
• The SmartPath solution resides and is managed by Trilibis which means your IT department doesn't have to manage yet another new project in-house.
• SmartBuilder can be downloaded to your computer so you don't need to be connected to the internet while you create your mobile application.

Includes Comprehensive Reporting Module

• Usage Pattern Reporting:
• • Hit Rates
  • Customer Activity and Behaviors
  • Bandwidth
  • Unique Users by Carrier
  • Unique Users by Device

• Revenue Reporting:
• • Revenue Generated by Carrier
  • Revenue Generated by Device
  • Revenue Generated by Offer
  • Revenue Generated by Time

• Customer Purchase Behavior and Patterns

Facilitates Immediate Testing and Deployment

• Enables you to build and test as you go, allowing you to create your mobile application iteratively - build-test-build - so you know you are on the right track.
• Deploy your mobile application immediately with the click of the mouse.
• No need to port your mobile application to multiple platforms and handset devices.

Offers SmartSeller - A Complete Automated Billing Engine

• Enables you to bill for new products and services via Premium SMS using carrier-based billing or credit card billing.
• Integrates with mobile carriers' and third party customer billing systems to automatically bill and collect customer fees.
• Allows for convenient carrier "microbilling" where users charge their mobile phone. This eliminates the need for your customers to enter credit card information.

Integrates with Your Website and Other Applications

• Ensures that your website and mobile application are working in tandem.
• Integrates seamlessly with one or multiple existing databases.
• Connects to third party applications internal and/or external to your organization.