White Papers

Mobile Web Strategy and Development Approaches

Did you know that 57% of users will hesitate to recommend your brand or business if they had a poor experience on your mobile website? Mobile has become a way of life and consumers now demand an enjoyable, useful and relevant experience regardless of what device they're on. Download PDF

Case Studies

Univision

Univision’s new mobile portal consists of over 90 unique sites and encompasses news, sports, entertainment and lifestyle content, representing the company’s broad portfolio of national channels, local TV and radio stations. Download PDF or Watch Video

Northstar Travel Media

Over 1.7M travel professionals access Northstar Travel Media’s online publications monthly. In early 2011, thecompany noticed that a growing percentage of its readers came via smartphones. To respond to this shift in media consumption,Northstar wanted to mobilize its content for touch-screen devices. Download PDF

Articles & Best Practices

Bringing Mobile Web to 2012

HTML5, CSS3 & JavaScript are powerful technologies to create robust Ux, but without a more intelligent back end, all efforts will go to waste and the promising responsive design movement gets an even worse wrap. The good news is that help is on the way. Read more

Effective "Mobile First" Strategy: Best Practices for Successful Implementation

Adopting a “mobile first” mindset is key to survival in today’s increasingly mobile marketplace. With smartphones and tablets taking away a growing share of web traffic and operating systems becoming more touch-centric, companies need to rethink their overall approach to the web. Designing for “mobile first” opens new opportunities for growth, encourages companies to focus on essentials and leads to a better overall user experience of their web-based product or service. Download the PDF

The Mobile Majority

If you own a Smartphone, you’re not alone. In the U.S., smartphones account for half of all mobiles and that number is expected to rise to 70-percent in 2013. By 2015, IDC predicts that more people will be accessing the Internet via their mobile than on their PC. Read more

Basic rules of mobile Web development

Having a mobile site is table stakes and a must-have for any marketing organization. It is the cornerstone of any effective marketing strategy in that it integrates seamlessly with online marketing activities, as well as with mobile specific campaigns. Read More or Download the full Classic Guide to Mobile Creative

Mobile Web Development Examples – The Good, The Bad, The Ugly

With the HTML5 standard almost baked and the latest Javascript and CSS styling, mobile web has taken some huge steps in the last year. Whether you like it or not, HTML5 is still a buzzword in the web developer community…and possibly even more so in the mobile community. Read more

Top 5 Objectives for Investing in Mobile Web

A recent whitepaper and webinar from Adobe and MTV networks outlined a Forrester study that showed mobile marketing objectives are all over the map. Most want increased engagement, but some just want to be innovative or add an additional direct revenue stream. Read more

The Effect of HTML5 on Mobile Strategy

Many content owners and marketers are not waiting for HTML5 to be fully deployed. These marketers realize that even at its current state, the mobile Web presents a scalable and cost-effective way to reach customers across thousands of mobile devices in a meaningful manner. And with advanced mobile browsers supporting early HTML5 features, mobile Web sites can already serve a rich, app-like experience to almost half of consumers in the United States who use smartphone devices. Read more or download the full Classic Guide to Mobile Commerce

Top 5 Performance Indicators for Mobile Analytics

Oftentimes, achieving high ROI comes not only from the mobile platform itself but the ability to analyze real-time mobile specific data and make informed budgetary decisions thereafter.  Now, as the mobile web begins to grow out of its infancy phase, it’s just as important for a company to have a “mobile analytics strategy” as it is to have a “mobile marketing strategy.” Read more

Boost Your Mobile Site’s Appeal

To make your site do things like drive purchases and improve loyalty, you need to add features that maximize its appeal on the “small screen.” This series of posts describes approaches to take your mobile website from static and hard-to-read to dynamic and hard-to-leave. Read more

Mobile Website vs. App: Top 9 Dilemmas

One common question is whether to prioritize developing a native smartphone application or providing customers with a mobile-optimized website. There are many advantages in favor of the latter, particularly for companies just getting their feet wet in the mobile pool. Read more

Terminology

Stay up to date with the latest terminology from the mobile industry Read more

External Resources

You Keep Using That Word, I Do Not Think It Means What You Think It Means (Brett Jankord)

In an attempt to correct common misconceptions and miscommunication, Brett Jankord takes a look at the meanings behind several key web development terms and techniques being tossed around today. What do terms like progressive enhancement, mobile-first, RESS and adaptive design really mean? Read more

Getting started with RESS (.net Magazine)

This tutorial will teach you the basics of RESS (Responsive Design + Server Side Components) and how you can build a responsive page that works well on small screens with the help of server side technologies. Read more

Separate Mobile Website Vs. Responsive Website (Smashing Magazine)

The US presidential race is heading into full swing, which means we’ll soon see the candidates intensely debate the country’s hot-button issues. While the candidates are busy battling it out, the Web design world is entrenched in its own debate about how to address the mobile Web: creating separate mobile websites versus creating responsive websites. Read more

Survey Shows BYOD Is Top Concern for Enterprise Mobile Security (Garnter)

The rapid proliferation of consumer mobile devices is changing the traditional IT environment in enterprises, as 90 percent of enterprises have already deployed mobile devices, with smartphones being most widely deployed, according to a survey by Gartner, Inc. Eighty-six percent of enterprises surveyed said that they plan to deploy media tablets this year. Read more

Native mobile sites versus proxy mobile sites (Mobile Marketer)

There are many significant advantages to a native mobile site leveraging an existing commerce platform versus a third-party proxy mobile site. Proxy sites, also often called “shadow sites,” “scrapped sites” or “transcoded sites,” have often been the fastest way to get a mobile-optimized site up and running. Read more

Mobile First Strategy (LukeW)

More often than not, the mobile experience for a Web application or site is designed and built after the PC version is complete. Here's three reasons why Web applications should be designed for mobile first instead. Read more