If you're an online content provider, odds are good that you've considered taking your content mobile. After all, increasing your subscriber base, actively reaching existing subscribers who are traveling or simply away from their PCs, and extending brand identity all represent opportunities to carve out competitive differentiation and generate more revenue. An additional possibility includes offering subscribers new convenience products and services (such as mobile coupons) that are designed specifically for delivery to mobile devices.

Unfortunately, until now the benefits of these opportunities have been limited by the cost, complexity, and time delays of adapting your important content to a daunting number of mobile carriers, software platforms and individual mobile device models. Going mobile has meant either developing a mobile application yourself, or licensing your content to a content aggregator to mobilize it. If you develop your own application, you will be able to update it as you need to, but you likely won't be able to incorporate graphical, rich content into your mobile application, and it will take many months of expensive development time to launch your application on just a subset of the mobile handsets in use today. If you license your content out, you sacrifice control of it and risk inconsistencies between your website and mobile application. Either way, you would lose time, money and, most importantly, control.

With all of these challenges, it's no wonder many content providers struggle to reap the benefits of going mobile.

Trilibis not only understands these challenges, we've come up with a solution. It's called the SmartPath™ Mobile Publishing Solution. SmartPath enables you to communicate your graphics-rich content on 90% of mobile devices and all major platforms, and carrier networks to reach more people than any other solution. It also offers superior, real-time control that lets you easily update and optimize your content on-the-fly and keep it in lock-step with your website's database. That way, you can ensure complete consistency of your mobile and your online content. With its easy-to-use interface you can "drag and drop" your design specification yourself, and get your mobile application up and running in just three weeks, instead of the six months, or even a year, it has traditionally taken. And, whenever you want to make a change to your application, you can do so quickly and easily.

SmartPath™ also includes the SmartSeller™ Billing Engine, which integrates with mobile carriers' billing systems. SmartSeller can automatically bill for subscriber fees and for any new products or services you want to offer - even low-price point items for which credit card billing is impractical. And, because your subscribers don't need to enter credit card information, buying is easier and more appealing and that helps increase sales.

Giving you flexible control of your rich mobile content and application, reaching more subscribers, and growing your revenue. That's SmartPath™.