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SXSW 2012 Music Panelist Spotlight: Ted Verani


Big companies in the music industry are focusing their efforts on mobile platforms - but how can the artists and smaller companies take advantage of the new mobile age? We asked panel moderator Ted Verani, Senior VP of Sales & Marketing at Trilibis Mobile to answer a few questions for us, and preview his panel discussion, Indies Going Mobile:

1. What will you be talking about on your panel?

Indie music artists have always been entrepreneurial, handing out flyers to shows, touring the country playing small, intimate venues, and using social networks and video portals to keep in touch with their fanbase. And, yet they lag behind when it comes to reaching fans on their mobile devices. The mobile channel is a perfect platform for promoting your music directly to fans, and technology-savvy, DIY indie artists. The panel will discuss various mobile marketing approaches to music promotion, specifically looking at ways to share band info, tour schedule and videos, as well as drive music downloads and ticket sales. We will also explore how mobile web can be used to complement a band’s online and social activities.

2. What are you looking forward to at SXSW?

It is my first time, so curious to see and learn as much as I can. Hoping to hear some good music too.

3. How did you get involved in music?

I started as a college radio DJ for KDVS at UC Davis. I wanted to educate the air waves by playing '60s British and Garage Rock. In the process I got educated myself about a whole range of great music.

4. What are you currently working on?

I work for Trilibis, a mobile web solutions company. We help consumer brands, media companies and digital agencies with creating compelling mobile web experiences across all mobile devices. Among other things, I am currently working on a music artists cms solution to make it simple and cost effective for music labels to create mobile web sites for its artists.

5. Name five records you can't live without.

Tough one. Can I offer two top 5 lists?

Favorites that I don’t often listen to, but keep coming back. These always takes me to another time:

  • Zombies – Odyssey & Oracle
  • This Mortal Coil – Blood
  • Tindersticks – Tindersticks
  • Miles Davis – Kind of Blue
  • Sonic Youth – Goo

    Current favorites. Getting a lot of play now:

  • Arcade Fire – Suburbs
  • Belle and Sebastian – Write About Love
  • Black Keys – El Camino
  • The National – High Violet
  • Fyfe Dangerfield – Fly Yellow Moon

    Thanks Ted!


    • Original article can be found here: http://sxsw.com/node/10073