Direct Marketers are continually seeking new, compelling ways of reaching their target market, and while the appeal of mobile marketing is clear, it is hindered by some distinct disadvantages. For example, mobile handset devices, with their inherently small screen sizes, have considerable text limitations, while the requirement that end users manually type in website addresses on their phones in order to reach rich, compelling messages, is a step many users don't have the patience to take. Additionally, running advertising campaigns without being able to quickly and easily modify the content and application makes optimization impossible.

Enter SmartPath™ Mobile Publishing Solution which solves these problems by taking mobile marketers beyond the text and static one-way, one-time options currently available. SmartPath™ enables marketers to send fully-graphical, rich content to virtually all mobile handset devices in use today. With SmartPath™, you can create, test, and launch campaigns on the fly and in real time, without having to program anything. Easily edit, test, and re-launch your optimized campaign in minutes.

Enabling your rich content marketing campaigns on more mobile device models than any other solution and giving you the fast, easy control you need. That's SmartPath™.